Maximizing ROI and Lowering CPC: Magnatize's AI Marketing Co-Pilot Success with Google Ads for Med Spas

Client #1 , who we will call “Injectables Medspa” features services including Botox & Dysport, Dermal Fillers, Lip Fillers, Sculptra, PRP, Mesotherapy, IV Therapy and PDO Thread Lift.

Client #2, who we will call “Skincare Medspa” features services including AgeJet skin tightening, IPL photo facials, microneedling, laser hair removal, chemical peels, and other skin regeneration services.

Context:

Injectables Medspa:

Injectables MedSpa had experimented with Google’s Local Service Ads but struggled to track their effectiveness and maximize ROI. That’s where Magnatize stepped in. We implemented a data-driven Google Ads strategy, integrated tracking solutions to bypass limitations from third-party booking software, and refined their target audience with a strategic bidding approach.Their main goal was to move away from low-margin discount bookings and drive high-value clients to book directly through their website. With a starting budget of $275 per month, we focused on optimizing ad spend and crafting compelling calls to action that encouraged direct bookings.Through Magnatize's targeted strategy, Injectables MedSpa successfully reduced dependency on third-party platforms, increased direct website conversions, and attracted higher-margin clients—maximizing profitability while streamlining their booking process.

Skincare Medspa:

When we began working with Skincare MedSpa, they had already set up a Google Ads account but had not yet created or launched any ads. Magnatize provided comprehensive guidance in developing a landing page, selecting keywords, identifying the target audience, and devising a bidding strategy.The primary goal was to attract new clients for their newly acquired skin rejuvenation equipment. Since Skincare MedSpa preferred new clients to call to book, we set that as the main objective for our Google Ads campaign.Starting with a small budget of $180 per month, we focused on smart keyword optimization to maximize results. Within a week, Magnatize launched their campaign, optimizing ad spend and enhancing client acquisition.

Optimization:

Running Google Ads for a MedSpa isn’t just about turning on a campaign and hoping clients start booking. It’s a game of precision—where every bid, keyword, and ad creative can make or break your ROI.With 53+ optimization levers at your fingertips, there’s a proven strategy behind getting more high-ticket bookings while keeping your cost per lead down. From smart budget allocation to laser-targeted bidding strategies, we help MedSpas stop wasting ad spend and start attracting ready-to-book clients—whether it’s for Botox, fillers, or body contouring.

Keyword Performance Data

Let’s take a deep dive into top-performing keywords from each campaign. This data highlights how we optimize ad spend, refine targeting, and drive high-value bookings while keeping CPC (Cost Per Click) well below industry standards.With smart bidding strategies, keyword refinement, and continuous optimization, we’re helping MedSpas attract more high-ticket clients at the lowest possible cost.

Injectables MedSpa – Botox & Fillers Campaign

Original Budget: $275 → Increased to $400 after early success

[Keyword: Botox near me]High Bid: $4.46

Low Bid: $0.79

Actual CPC: $1.09 (24.4% of high bid estimate)

[Keyword: lip filler deals]High Bid: $2.04

Low Bid: $0.94Actual CPC: $1.27 (62% of high bid estimate)

[Keyword: best medspa for fillers]High Bid: $9.97

Low Bid: $1.41

Actual CPC: $1.14 (8.7% of high bid estimate)

Results:

Conversions: 34

Total Conversion Value: $12500

Skincare MedSpa – Age Jet & Skin Rejuvenation Campaign

Original Budget: $180 → Increased to $300 after initial success

[Keyword: Age Jet New Jersey]High Bid: No data

Low Bid: No data

Actual CPC: $2.95

[Keyword: AgeJet]High Bid: $7.32

Low Bid: $1.34Actual CPC: $3.91[Keyword: Age Jet]High Bid: $10.00Low Bid: $2.35Actual CPC: $2.98Results:Total Conversions: 3Total Conversion Value: $1,800These impressive results were achieved in just 60 days. With ongoing optimization and retargeting, we expect conversion rates to increase further while maintaining a cost per click well below the industry average.

Comprehensive Reporting

When an initial Google Ads campaign is launched, we prioritize frequent communication to ensure everything runs smoothly and delivers optimal results.Each month, we provide a comprehensive performance report that goes beyond ad metrics. It includes: Ad Performance Breakdown – Insights on what’s working and what needs adjustment. Website Optimization Suggestions – Improving site structure for better conversions. Content & SEO Analysis – AI-powered and expert-driven recommendations to boost rankings. AI-Generated Insights + Human Expertise – A blend of automation & strategic thinking to maximize results. By combining AI efficiency with expert strategy, Magnatize acts as your marketing co-pilot—helping your MedSpa grow smarter, scale faster, and attract more ready-to-book clients.

How do we quickly achieve below industry costs for above industry results?

Expertise in Google Ads: Our deep understanding of Google Ads allows us to create highly effective and targeted ad campaigns. By leveraging our expertise, we can optimize ad spend within your budget, ensuring that your marketing dollars are used efficiently to attract high-quality leads at a lower cost. Start small and grow as you go.  
Automated Follow-up: AI automatically follows up instantly with the leads that come in so no lead gets cold. It nurtures them into booked appointments where all you have to do is close the deal.
Marketing CoPilot - Human Expertise combined with Generative AI Integration: Utilizing generative AI, we combine our Google Ads expertise, insights from Magnatize, and individual businesses goals to quickly setup and optimize your Google ad campaign.  

Conclusion

The impressive results achieved by Injectables MedSpa and Skincare MedSpa in just 60 days showcase the power of Magnatize’s AI-powered marketing strategies. By leveraging advanced automation and expert-driven insights, both clients—new to Google Ads—saw a massive increase in customer acquisition while keeping costs well below industry averages. Injectables MedSpa achieved outstanding conversion rates with keywords like "Botox near me" and "lip filler deals," driving high-ticket bookings at a fraction of the expected CPC.Skincare MedSpa transitioned from low-margin third-party bookings to higher-value direct bookings, thanks to a precision-targeted Google Ads strategy.Magnatize’s holistic approach—blending SEO, website optimization, and data-driven Google Ads management—ensures that MedSpas not only attract more clients but also sustain long-term growth.By combining automated AI analysis with expert marketing strategies, we provide a competitive edge that drives consistent, profitable results. Magnatize isn’t just another marketing tool—it’s your growth engine. With cutting-edge AI and human expertise working together, your MedSpa is primed to lead, thrive, and scale effortlessly. Let’s unlock your full potential.

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